Don’t be lazy by setting your prices solely on the market, positioning your service or products somewhere around the middle, where they’re cheaper than some and more expensive than others.
Pricing is a fundamental part of your business model and strategy. Get it right and you’ll thrive. Get it wrong and you’ll struggle or possibly perish. Simply going for the middle will see you scrapping it out with the majority of your competition. Life will be hard.
It’s much better to deliberately position yourself in the marketplace in such a way that you set your price, rather than letting the market do it for you.
Most small business owners would do better by setting out their stall as an exclusive, high-priced boutique, selling high-end products with large margins, rather than cheap mass-produced products. For example, you’d have a better chance of being successful selling a small range of expensive handbags in an exclusive shop, than selling larger quantities of low-priced mass-produced bags.
BBB, the home of entrepreneurial
MINDSET. ATTITUDE. SUCCESS
BBB takes a completely unique approach to your success. We have tried and tested methodologies, systems and processes that help you take the guesswork out of your success. We are laser-focused on personal development. We are experts in getting you to influence the 95-99% that is getting in the way of your success and we are laser-focused on delivering you excellent results. Check our Success Groups and Mastermind.
We'd love to learn more about you and the business that YOU are building, and we offer a free initial consultation to help you scope out whether BBB is right for you.
We will be completely honest about whether we can help you.
Join us for a 90-minute masterclass to maximise the speed and efficiency of growing your service business to £100k and beyond.READ MORE
We run regular discovery days where you’ll experience a taste of the magic our Scale groups have to offer. We think seeing really is believing, so we invite you to join us and try us out before you commit. We’re confident that when you see what you get out of a day, you’ll be itching to see what the year ahead can bring.READ MORE
We cut through the nonsense advice to give you what you need for the stage you’re at in your business, reducing the risk of wasting time, money and energy in the process.
We’ll help you determine how to become a £100k business owner.
We’ll show you how to stress test and evolve your business model so it’s £100k ready.
We’ll share the straightforward methodology you need to apply to get there.CLICK HERE
Success and happiness start with self-esteem
The Self-Esteem Reboot is a complete programme with daily lessons and exercises, a 72-page workbook and online access to support videos and bonus content. It is proven to boost self-esteem and confidence levels with just a small investment of your time each day.CLICK HERE
Give your new service-based business the nurturing and firm foundations it needs to grow and flourish from your first year.
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Everything we share is designed to help you grow your service-based business.