mosbet1win loginpin uphttps://1-win-online.com/pinap
BUILD THE BUSINESS YOU WANT

Productising your service-based business

As a small or startup service-based business owner, you’re likely to face numerous challenges in scaling while maintaining profitability. Have you considered the power of productising your services?

Productisation involves transforming your service offerings into tangible, standardised products that can be easily identified, replicated and delivered efficiently. This strategic approach can unlock hidden growth potential for your business by making marketing, sales and delivery more focussed, streamlined and effective.

Why should you consider productising your services?

George Swift
Author : George Swift
Author : George Swift

Productising your service-based business

As a small or startup service-based business owner, you’re likely to face numerous challenges in scaling while maintaining profitability. Have you considered the power of productising your services?

Productisation involves transforming your service offerings into tangible, standardised products that can be easily identified, replicated and delivered efficiently. This strategic approach can unlock hidden growth potential for your business by making marketing, sales and delivery more focussed, streamlined and effective.

Why should you consider productising your services?

George Swift
Author : George Swift
Author : George Swift

1 Improve sales results

By packaging your services into distinctive products, you stand out to prospective clients. This is doubly effective when combined with a good niching strategy as you’ll create your product offering with a specific individual or business customer in mind.

2 Streamline operations

Productising your services enables you to streamline your internal processes and create efficient systems. Your communications are focussed and targeted. Your marketing spend and volume reduced. And, your delivery efficient and predictable.

1 Improve sales results

By packaging your services into distinctive products, you stand out to prospective clients. This is doubly effective when combined with a good niching strategy as you’ll create your product offering with a specific individual or business customer in mind.

2 Streamline operations

Productising your services enables you to streamline your internal processes and create efficient systems. Your communications are focussed and targeted. Your marketing spend and volume reduced. And, your delivery efficient and predictable.

3 Enhance customer experience

By establishing clear guidelines, documentation, and training, you can ensure consistent service delivery and maintain quality even as your business grows. Standardised products provide a predictable experience for your customers. They know exactly what to expect, reducing the risk of dissatisfaction. This fosters customer trust, loyalty, and increases the likelihood of repeat business and referrals.

4 Boost scalability

Productising your services allows scalability without overburdening your resources. With a structured offering, you can serve multiple customers simultaneously, automate certain aspects of service delivery, and reduce the dependency on individual expertise.

3 Enhance customer experience

By establishing clear guidelines, documentation, and training, you can ensure consistent service delivery and maintain quality even as your business grows. Standardised products provide a predictable experience for your customers. They know exactly what to expect, reducing the risk of dissatisfaction. This fosters customer trust, loyalty, and increases the likelihood of repeat business and referrals.

4 Boost scalability

Productising your services allows scalability without overburdening your resources. With a structured offering, you can serve multiple customers simultaneously, automate certain aspects of service delivery, and reduce the dependency on individual expertise.

5Efficient and cost effective hiring

Generalist service providers either need to hire multiple people or highly skilled individuals to be able to offer the breadth of services they’re selling. This can be a limiting factor for many service-based business owners trying to step back from the coalface. Productised businesses can hire less costly individuals and quickly train them to be experts in the products offered and processes of delivery.

To successfully productise your service-based business, consider the following steps:

  1. Identify your core services that have the potential for standardisation and packaging.
  2. Break down these services into distinct components or modules that can be offered individually or bundled together.
  3. If appropriate, create comprehensive documentation, including detailed user guides, instruction manuals, and training materials for consistent delivery.
  4. Develop pricing strategies that reflect the value of your new products to your chosen niche.
  5. Communicate your products effectively, highlighting their benefit and the specific problems they solve for your target niche.

 

Productisation is a game-changer for small and startup service-based businesses. It helps you stay ahead of the competition, be more efficient and unlock new revenue opportunities!

5Efficient and cost effective hiring

Generalist service providers either need to hire multiple people or highly skilled individuals to be able to offer the breadth of services they’re selling. This can be a limiting factor for many service-based business owners trying to step back from the coalface. Productised businesses can hire less costly individuals and quickly train them to be experts in the products offered and processes of delivery.

To successfully productise your service-based business, consider the following steps:

  1. Identify your core services that have the potential for standardisation and packaging.
  2. Break down these services into distinct components or modules that can be offered individually or bundled together.
  3. If appropriate, create comprehensive documentation, including detailed user guides, instruction manuals, and training materials for consistent delivery.
  4. Develop pricing strategies that reflect the value of your new products to your chosen niche.
  5. Communicate your products effectively, highlighting their benefit and the specific problems they solve for your target niche.

 

Productisation is a game-changer for small and startup service-based businesses. It helps you stay ahead of the competition, be more efficient and unlock new revenue opportunities!

To successfully productise your service-based business, consider the following steps:

Embrace the fact that your business grows when you actively seek out the right clients who genuinely need and want your offerings. Position your services to inspire their desire to purchase from you. This paves the way for faster business growth and increased client acquisition. By appealing to interested and engaged prospective clients, rather than just anyone with a scattergun approach, you expedite your journey toward achieving the success that you are looking for.

To illustrate this, let’s use the analogy of a shop owner trying to attract customers to their small business. Imagine having a small shop tucked away in a side alley because you cannot afford the high rates and rents of the main high street. You place your A-frame sign outside the shop and hope that the right customer happens to pass by and come in. However, this passive approach is not sufficient.

Instead, picture yourself taking a more active approach. Rather than waiting behind the counter for people to come to you, venture out onto the busy high street with your samples. Seek out your ideal customers and showcase your high-quality offerings directly in front of them. Then, guide them back to your shop, where you can personally engage with them and talk them through your offering.

Other articles

SO YOU WANT TO START A SERVICE-BASED BUSINESS

If you want to start a service-based business, now is the time to learn how by following the steps here.

WHAT DO I NEED TO DO BEFORE I LAUNCH MY BUSINESS

If you're thinking of launching a business, here are some key points to keep in mind to help ensure your success.

HOW TO SUCCESSFULLY RUN A SMALL BUSINESS

In order to create or run a successful small business, there are some essential things you should focus on to thrive.

Join us on our next online workshop

Find out how to successfully launch your service-based business.

STILL NOT SURE WHAT TO DO?
GOT QUESTIONS?

Our friendly team is ready to help right now, so don’t struggle in silence.