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Service-based business owners have a unique challenge as their offering can be quite fluid. But that often makes it hard to communicate and, therefore, hard for the client to understand.
So how to overcome this? Think about ‘productising’ your service.
What I mean by this is packaging it up in a way that sounds like a product. Here are some pointers...
A great way to think about this would be if you were to create a label for your service.
What’s it called?
Who is it for?
What’s the problem you solve?
What are the key deliverables?
What are the expected outcomes?
What makes it different?
What’s the price? (You may wish to share this ahead of time or keep for a discussion, but at least be clear.)
What are your credentials?
If you take this label to the next level and create a PDF, you can use this as a one-pager to explain things better to your client.
Here’s an example of one we did recently for our new Launch programme:
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READ MOREWe cut through the nonsense advice to give you what you need for the stage you’re at in your business, reducing the risk of wasting time, money and energy in the process.
We’ll help you determine how to become a £100k business owner.
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We’ll share the straightforward methodology you need to apply to get there.
CLICK HERESuccess and happiness start with self-esteem
The Self-Esteem Reboot is a complete programme with daily lessons and exercises, a 72-page workbook and online access to support videos and bonus content. It is proven to boost self-esteem and confidence levels with just a small investment of your time each day.
CLICK HEREGive your new service-based business the nurturing and firm foundations it needs to grow and flourish from your first year.
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Give your new service-based business the nurturing and firm foundations it needs to grow and flourish from your first year.
Get in touch..
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Everything we share is designed to help you grow your service-based business.
