BUILD THE BUSINESS YOU WANT

Coach Consulting Mentor

I referenced a brilliant presentation that we had from Deri Llewellyn-Davies of BGI, in a previous video. And he coined a phrase which I haven't heard before, called CCM.

Now a CCM is a Coach Consultant Mentor. And I just want to explain what each three of those are.

So, quite often, when we're looking for help as a small business, we'll go out and look for a business coach. It's kind of the standard term that people use when they're looking for help. The truth is, a coach - so I'm a qualified coach - a coach in its purest essence, knows absolutely nothing. A coach is designed to question you, the business owner, for you to find the answers yourself. So they’re assuming that the answers are within you somewhere and that you can find the answers yourself.

Now, coaching absolutely has its place in the market. However, if the answers for launching, building and scaling a business aren't in you, then coaching is next to useless in helping you launch, build and scale a business.

The second one is consulting. Now consulting brings a degree of expertise. So these guys are typically well-educated. They're well-read. They'll go and find the information for you, potentially. A consultant is the next level up, in terms of helping you with stuff that you don't know already.

The ultimate, though, is the mentor, and the mentor is somebody that has been there and done it. They've actually not just read it in a book, they've actually been and done what it is that you are ultimately going to do. They've made all the mistakes ahead of time, and they prevent you, potentially, from making those mistakes again, because they have been there and done it previously.

So, the ideal scenario for you when you're looking for help to grow your business - and I do urge you to look for help - is to look for a combination of all three - a CCM. And a really good CCM will know when to leverage their coaching skills, their consulting skills and their mentoring skills, in order to help you launch, build and scale a successful business.

If you find the right CCM, you absolutely raise your chances of getting a much better return on investment. And you need to look at return on investment. In order to grow your business, you're going to have to invest a lot of time, money and energy, potentially. And you want to make sure you're getting the best return on investment for that.

Making sure that you get a good CCM, a coach consultant and mentor, is one of the best ways to do that.

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