BUILD THE BUSINESS YOU WANT

Be the steel core of your business

Rethink the structure of your business. I favour what I call the ‘steel core’ over the traditional ‘pyramid’ model. When I think of the typical business structure, with the CEO at the top, I’m mindful of that great image of birds sat on telegraph poles. The CEO at the top shitting on the birds below, who shit on those below them, and so on and so forth. The poor sods on the bottom are literally covered in the stuff. This standard model takes responsibility away from the heads and puts it on the shoulders of the workforce. The steel core model sees the CEO or owner at the centre of the business, taking full responsibility for it.

As the owner, your business wraps around you. Your job is to support the business from within it; to deliver the strategy, vision, mission and values, and to manage the next layer out. That layer then manages the next layer out and so on. It’s like ripples moving outwards from the owner in the centre, influencing and inspiring everyone within the company. Even if you have a very small business, it still works to see yourself as the centre of your business, rather than at the top of it. 

Exceptional steel core examples include Steve Jobs, Richard Branson and Elon Musk. They each exemplify what their business stands for and sit firmly at its centre, not shitting down from the top.

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SUCCESS GROUPS

LAUNCH

JUST STARTING OUT?

Give your new service-based business the nurturing and firm foundations it needs to grow and flourish from your first year.

SUCCESS GROUPS

BUILD

NOT YET REACHED £100K?

Level up an existing service-based business, eliminate overwhelm and give yourself the lifestyle you dreamed being a business owner would deliver.
SUCCESS GROUPS

SCALE

£100-£500K BUSINESS & BEYOND?

Hit your first £100-£500K and ready to scale to greater heights? This is the place for taking your service-based business to your first million and beyond.

BORED OF
BULLSHIT
BUSINESS
ADVICE?

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