Are you doing things right, or are you doing the right things? 

Are you doing things right, or are you doing the right things? 
 
Back when I was in professional IT sales, I had a Sales Director that I didn't see eye to eye with. He drove me nuts actually. He had these phrases that he kept rolling but mostly I think he saw through my crap, which was very irritating... 
 
Anyway, he had this particular phrase which, despite my best efforts, really stuck with me... "Are you doing things right, or are you doing the right things?"
 
As things get tighter and we're all looking to cut inefficiency, be more effective, streamline, do more with less, this phrase has become part of our BBB team mantra for 2023.
 
We always put 100% into everything we do. We strive to do things right and commit a lot of time, money and energy to that... but are they the right things?
 
When was the last time you properly reviewed whether what you're doing each day, month, year, is the right thing?
 
Like most service businesses, we have two primary functions, offering continued value to our clients so they stay, and appealing to new ideal clients so they come and work with us. Everything else should play a supporting role to those two functions. 
 
As a team we've all been working on our own departmental goals and activities, but with the constant question about whether the goals and tasks are the right ones based on what we are actually wanting to achieve this year for the business as a whole. 
 
If this is sounding a little too over-simplified for you, think about the days you have when you're busy AF, but don't seem to have made any progress at all. Projects that have sucked up your resources, but have not delivered a result. We all have them.