BUILD THE BUSINESS YOU WANT

[Episode 49] Who Are You Really Competing Against In Sales – Podcast

Whenever pitching, always be mindful of your three main competitors. And they may not be who you think…
1. Who else is pitching for the business? Know your competition and out-position them.
2. Had you even considered that your client may be weighing the job up himself?
3. Not doing it at all: the most infuriating loss of all.
Approach your sales consultatively and listen rather than talk, there’s a good chance you can find out which of the three competitors are in play and adjust your pitch appropriately.

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