04 Sep [Episode 29] Stop Hiding Behind Marketing And SELL – Podcast
Too many small business owners are reluctant to sell and instead try to buy, or find, a magic marketing bullet that sells for them.
Do you fear rejection or judgement, or perhaps feel pushy when you’re in sales mode?
After all, if you wanted to be in sales, you would probably already be doing it for someone else.
This resistance to sales activity is not only harming your ability to grow your business but also depriving your potential customers of experiencing what you have to offer.
Sales grow businesses and marketing supports sales. Your marketing will not replace sales so accept it, try to enjoy it and just get on with it!