19 Oct [Episode 199] I’m Not A Fan Of Little B To Big B – Podcast
I’m not a massive fan of small businesses chasing huge corporate clients. Big companies often dictate terms, prices and can be fickle beasts. Add the layers of bureaucracy and elongated sales cycles and you realise that maybe trying to land that mammoth might not be your best strategy.
In this episode, I challenge you to look for better prospects to set your sights on. Ones that pay better, move faster and with which you may be able to have an increased impact.
I know that bluechip logo splashed across the client page of your website is an attractive lure, but it might not be in your best interest.