[Episode 145] Relevance Is King – Podcast

The economic landscape is turning upside down and its possible your market area and clients will be re-evaluating their priorities. Your clients and prospects will always find money to spend on what they need and greatly desire. However, in tough economic times such as those we‘re facing right now, the further down the list of priorities you, your products or services are, the less likely your prospects are to spend money with you.

I believe that most businesses are still viable and will continue to be so, even in the worst of what still may come. But, I also believe that they will need to re-evaluate how they and their products are relevant in the new market. They will probably need to re-address their positioning and amend their communication and education of their potential clients. Failure to do so, will leave their chances are success to the winds of fate.


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