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[Episode 122] Cold Calling Doesn’t Have To Be Cold – Podcast

Most people don’t like going out cold but very little needs to actually be ‘cold’. Cold calling is somewhat of a forgotten art but it’s a valid strategy that often pays off.

In this episode, I share why and how to approach new potential customers. I also show you why cold calling appears to be a short term strategy on the surface, it really pays when approached from a long term perspective.

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* The step by step, proven path to £100k
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George Swift has worked with 500 service businesses over 10 years to help them launch, build and scale successful businesses. His no nonsense approach cuts through the noise of understanding what to do when and how to build the business you want.

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