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[Episode 122] Cold Calling Doesn’t Have To Be Cold – Podcast

Most people don’t like going out cold but very little needs to actually be ‘cold’. Cold calling is somewhat of a forgotten art but it’s a valid strategy that often pays off.

In this episode, I share why and how to approach new potential customers. I also show you why cold calling appears to be a short term strategy on the surface, it really pays when approached from a long term perspective.

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