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“Awards... they’re not worth the effort and even if you did enter, you probably wouldn’t win and it’s just all vanity anyway.”
I know plenty of business owners who think like this 👆
I disagree.
Entering the right awards is good for business.
Yesterday I travelled to London for the Growing Business Awards. I was supposed to go with George, but he has a disgusting cold so I left him at home.
It’s not our first awards interview (we’ve been shortlisted for three so far this year), so we’ve picked up a few tips along the way.
But entering awards is about so much more than winning...
⭐️ It’s a chance to take stock of where you’re at and how much you’ve achieved in the past year.
⭐️ You gather hard evidence about the results you’re getting, and you get grilled about them.
⭐️ Case studies and testimonials are vital for submission and interviews – garhering them up reminds us why we do what we do.
⭐️ It focuses you on where your business strengths lie and where you need to pay extra attention.
⭐️ Every award entry is a learning opportunity to improve and do better next time.
You might even get shortlisted or win – which is strong social proof for potential new clients and reminds your existing clients why they those you in the first place!
So, are awards worth it? Absolutely.
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