So, a little bit of a word of warning if you’re looking for a business coach. All business coaches are not equal.
There are some really good business coaches out there - people that would genuinely be able to help you grow your business. There are also a big pile of shocking business coaches.
There is no barrier to entry in this industry. So anyone can come in, hopefully do a bit of training, and position themselves as a business coach. I understand everyone needs to start somewhere, but charging inordinate amounts of money when you don't have the experience as a business coach, I think is shocking.
I recently had something forwarded to me, which was a campaign, a marketing campaign, from a business coaching training company. They were targeting small businesses. And what they were saying is, if you can't get your business successful right now, why don't you come and train and be a business coach, and you can teach other people how to run a business? Oh, and by the way, you can earn a thousand pounds a week doing this. I mean, it just beggars belief for me.
So, if you're looking for a business coach, please make sure you do your due diligence. Make sure that the coach that you are looking to work with - and there are some really good ones - but make sure the coach you're looking to work with has experience in your space, has actually worked with businesses like yours to help them grow, and to get the result that you are fundamentally looking to get.
Service-based businesses and product businesses are two very different businesses. So, if you are one of those, you want to make sure that they have experience in that space. Make sure that they have a track record. How long have they been doing this, you know?
With the way that the market is changing at the moment, you want someone who's got a decent amount of experience under their belt, that goes a long way in helping you to navigate these crazy times. And speak to their clients, so make sure that you have conversations with their clients to get first-hand what the experience is of those clients that have worked with that coach before.
So, that is my word of warning, and make sure you do your due diligence. We're all up against it right now. And you want to make sure that you're investing your hard-earned cash in the right thing that's actually going to help you grow.
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