BUILD THE BUSINESS YOU WANT

Big Decisions

Making big decisions is pretty tough at the best of times, but when you're making those decisions and they affect your business, the entire decision-making process becomes magnified and can very quickly become overwhelming

We start to second guess ourselves; trying to work out all the possible outcomes based on this decision, we procrastinate, we freeze, we start to self-doubt. It’s not an easy thing at all.  

We really need to take a big step back. We do this at the start of a business, but we don't often do it as we grow and evolve, and it does need to be done more than once. We need to take that step back and look at two key things.  

Firstly, what is it you're really trying to create with your business? Is it lifestyle, an empire, a legacy? And what's the why? What's the sense of purpose behind that?  

Secondly, what do you want to be doing on a day to day basis? And how do you want to feel doing that?  

I really recommend taking time out and focusing a lot of energy on this. The more effort you put in, the easier the next steps will be. Think about using visuals, think about really connecting with the emotion in both of those questions, but make sure you spend some time thinking about both of those things.  

What you’ll create is an anchor point - a point from which you can validate or check every single decision that you make moving forward.  

Your question will always be, does this decision either move me towards or away from what I'm looking to achieve?  

And I promise you, if you put the effort in here, it makes the decision-making process much easier.  

I hope it works for you. Do let me know how you get on. 


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Give your new service-based business the nurturing and firm foundations it needs to grow and flourish from your first year.

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Hit your first £100-£500K and ready to scale to greater heights? This is the place for taking your service-based business to your first million and beyond.

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