BUILD THE BUSINESS YOU WANT

Be treated for who you’re becoming

- Hi George Swift here from Bigger Brighter Bolder. I'm going to play meme roulette once again. These are my old memes - you can tell by the branding - and they go back a long time. However, where it stops, nobody knows. I'm literally going to go through this and I'm not even going to look at where I'm stopping ... pop.

“At Success Groups, we treat you for who you are becoming, not for who you were.”

I think the message, actually, is still absolutely true to what we stand for at our Success Groups. We treat you for who you are. And we treat you for who you're becoming. We don't treat you for who you were.

This is actually really important, because when we operate in environments where we have a legacy, where we have a history, it's sometimes very hard for people to treat us for who we are today and who we want to be tomorrow. And therefore, it might come across as judgment or nay-saying.

For example, you want to set up a business and people say, "Are you sure you've got it in you, you're sure?"

And it's not that they're necessarily doubting you - although, let's be honest, there's a degree of doubt in you - it's more about the fact that they're judging you for their perception of how they've found you or who they believe you to be.

It's very possible, however, that you've changed. Maybe you were a little bit like that and now you've really got the bit between your teeth. However, it's very hard for other people to really see that transformation in you. It's very hard for people to see who you are becoming, especially if they're entrenched in the relationship they've had with you in the past.

I always say this - you go back and visit Mum for Christmas, for example and she still treats you like a little boy or a little girl, right? She doesn't necessarily treat you as the business owner or the parent that you are in your own right.

The same goes if you go back to old school friends that you haven't seen for ages. They still treat you and think of you as if you're the same person as you were back then. And even people like your own husbands and wives, for example - they've got maybe 5, 10, 20 years track record of perceiving you to be a certain way, of being a certain person - and sometimes, they can't see the potential in yourself.

It's not that there's a limitation in you. There's not a limitation in them, not to be able to see it in you. It's just that they've built up this image, this model of who you are. And therefore, when you start trying to do something new, something different, they can't necessarily see it. They can't see you fitting into that new life, into that new pattern.

So therefore it's super-important that you surround yourself with people that treat you for who you are today, not who you were before, but also who treat you for who you are becoming.

If you're a business owner, you're just starting out, for example, you want to be around people that can see the future for you. They can see where you're heading with you. They can see the opportunity there - they can see who you're becoming. They can see you in that role.

You don't want to be hanging around people that still see you as an employee or see you as a petulant teenager at school. I'm not knocking anyone in your life. What I'm saying is, actually, you've got people in your life that love you. They love you for who you are, but maybe they're also a little bit attached to who you were, and who you are, rather than allowing you to grow and become who you want to be. And therefore, it's super-important that you get yourself into environments where you get to be the current best version of yourself, and also you get to see where you're headed and have other people that can see that with you.

That gives you that support. It gives you camaraderie. It gives that team spirit. And it gives you that belief in yourself. It also gives you that validation of who you are and what you're doing. Absolutely super-important, especially if you're going into uncharted waters for yourself, especially if you're a bit scared, a bit nervous, have your own doubts and stuff. It’s really nice to be in an environment where people can see the best of who you are today, and see the best of who you're going to become in the future.

So actually, this was a real motto for us across Success Groups. I might not say it in these ways, these days, but I promise you, it is still absolutely a core philosophy of what we believe in.

I'll leave you with that - “At Success Groups, we treat you for who you are becoming, not for who you were.”

Get yourself into environments that do that for you. I promise you it will pay off.

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