BUILD THE BUSINESS YOU WANT

A new perspective


I was in a Zoom session, and I got out a proper lens wipe and I cleaned my glasses properly and it felt like I had cured blindness. I literally could see the whole world. It was just unbelievable. A new perspective.

And I thought, what a great metaphor for life. How often do we look at the world through a thin film of crap and with all the stuff that we are putting up with, that we tolerate, that seeps in little bit by little bit. We don't really notice it, until we suddenly realize that, God, we're looking at this whole world through a lens, a film of crap.  

Absolutely fascinating to me.  

As human beings, we have a tendency towards suffering. We think we need to suffer. Anything that is worth anything needs to be tough, and we need to suffer in order to get the result.  

But that is a complete and utter lie.  

I'm not suggesting for one minute that running a business is not difficult. I'm not suggesting that. I'm not suggesting that we don’t have to work really hard to achieve the goals and the dreams that we want to achieve, but it's the unnecessary suffering that is just not required.  

And I look around, both at myself and at the world at large, and I see so much unnecessary suffering.  

It just doesn't need to be there in the way that it is. The constant fear and anxiety, the constant feelings of unworthiness, the procrastination, the undeserving, the separation, compromising who and what we want from this life for others, worrying every day about what we look like. All this unnecessary suffering that goes on in the world, and it just doesn't need to be the case.  

So where are you tolerating a sheen of crap and what steps can you take to let it go and focus on the things that you need to be focusing on to move yourself forward in the goals and dreams that you want to achieve? 

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