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Working ON vs IN Your BUSINESS

Running a small service business can be a rollercoaster ride of satisfaction, challenges and a whole lot of hard work. As a small business owner, it’s not uncommon to find yourself endlessly tangled in the day-to-day operations, juggling multiple roles. However, to truly thrive, it is essential to strike a balance between working in your business and working on your business.

George Swift
Author : George Swift
Author : George Swift

Working ON vs IN Your BUSINESS

Running a small service business can be a rollercoaster ride of satisfaction, challenges and a whole lot of hard work. As a small business owner, it’s not uncommon to find yourself endlessly tangled in the day-to-day operations, juggling multiple roles. However, to truly thrive, it is essential to strike a balance between working in your business and working on your business.

George Swift
Author : George Swift
Author : George Swift

Working ON Your Business

Imagine being the captain of a ship: In order to navigate uncharted waters, you need to occasionally step back and take a bird’s eye view of the whole ship. This is the essence of ‘working on’ your business. It involves strategic planning for the future, focusing on growth, defining strategies, and implementing processes and systems that will make your business more streamlined, efficient and productive.

Working IN Your Business

While working ON your business is crucial for overall growth, working IN your business is where the magic happens on a daily basis. It’s where you connect with customers, deliver exceptional service and build your brand’s reputation. By working in your business, you maintain a close, personal touch and ensure that your customers receive the finest experience possible.

1 Delegation and Automating

One aspect of working on your business is recognising when and where to delegate tasks. Identify recurring activities and consider automating or outsourcing them. Hiring trustworthy professionals can free up your precious time and allow you to focus on the big picture, rather than getting bogged down by repetitive tasks.

1 Strengthen Customer Relationships

Directly engaging with customers not only builds loyalty but also provides invaluable feedback to improve your products or services. By being hands-on, you can better understand their preferences, tailor your approach, and foster relationships that result in repeat business and positive word-of-mouth referrals.

2Revisit Your Long-Term Goals

Working on your business involves regular analysis of your long-term goals. Are you where you want to be? Take the time to assess your business trajectory, revisit your main goals and plans, and adjust them accordingly. This reassessment helps you stay aligned with your original intentions whilst adapting to changing circumstances.

2 Cultivate Your Expertise

Every interaction with customers is an opportunity to grow personally and professionally. Embrace challenges as opportunities for growth and continually seek improvement. Being involved in the day-to-day operations of your business helps you stay sharp, gain firsthand knowledge, and make informed decisions based on real-world experiences.

3 Networking and Learning Opportunities

Engage with fellow entrepreneurs and pick their brains; their experiences can offer fresh perspectives and valuable insights. Collaborating with others can potentially pave the way for fruitful partnerships, referrals or joint ventures.

3 Show Your Passion

Authenticity is one of the most endearing qualities a small business can possess. By working in your business, you have the chance to showcase your passion and dedication to your craft. Customers can feel the enthusiasm and will be more inclined to trust and support you.

Working ON Your Business

Imagine being the captain of a ship: In order to navigate uncharted waters, you need to occasionally step back and take a bird’s eye view of the whole ship. This is the essence of ‘working on’ your business. It involves strategic planning for the future, focusing on growth, defining strategies, and implementing processes and systems that will make your business more streamlined, efficient and productive.

1 Delegation and Automating

One aspect of working on your business is recognising when and where to delegate tasks. Identify recurring activities and consider automating or outsourcing them. Hiring trustworthy professionals can free up your precious time and allow you to focus on the big picture, rather than getting bogged down by repetitive tasks.

2 Revisit Your Long-Term Goals

Working on your business involves regular analysis of your long-term goals. Are you where you want to be? Take the time to assess your business trajectory, revisit your main goals and plans, and adjust them accordingly. This reassessment helps you stay aligned with your original intentions whilst adapting to changing circumstances

3 Networking and Learning Opportunities

Engage with fellow entrepreneurs and pick their brains; their experiences can offer fresh perspectives and valuable insights. Collaborating with others can potentially pave the way for fruitful partnerships, referrals or joint ventures.

Working IN Your Business

While working ON your business is crucial for overall growth, working IN your business is where the magic happens on a daily basis. It’s where you connect with customers, deliver exceptional service and build your brand’s reputation. By working in your business, you maintain a close, personal touch and ensure that your customers receive the finest experience possible.

1 Strengthen Customer Relationships

One aspect of working on your business is recognising when and where to delegate tasks. Identify recurring activities and consider automating or outsourcing them. Hiring trustworthy professionals can free up your precious time and allow you to focus on the big picture, rather than getting bogged down by repetitive tasks.

2Cultivate Your Expertise

Every interaction with customers is an opportunity to grow personally and professionally. Embrace challenges as opportunities for growth and continually seek improvement. Being involved in the day-to-day operations of your business helps you stay sharp, gain firsthand knowledge, and make informed decisions based on real-world experiences.

3 Show Your Passion

Authenticity is one of the most endearing qualities a small business can possess. By working in your business, you have the chance to showcase your passion and dedication to your craft. Customers can feel the enthusiasm and will be more inclined to trust and support you.

Conclusion

As a small service-based business owner, it’s essential to find a balance between working ON your business and working IN it. By focusing on strategic planning, analysing long-term goals, automating processes and fostering relationships with customers, you can make your business more efficient and impactful. Remember, it’s your passion, dedication and hands-on involvement that set the foundation for growth. So, set sail with a clear vision, nurture your dreams and navigate the seas of success in your own unique way.

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