BUILD THE BUSINESS YOU WANT

What is the game your business is playing?

Often, we hear how important it is to have the right people in the business.  
  
But this is only if they know their role within the business. 
  
There is no point in having great staff if they are unsure of their job role and how that contributes to the company.  
  
This can be tricky, especially when you’re running a six-figure business, as you’re being pulled in so many different directions.  
  
George Swift recently ran a workshop for six-figure business owners to help them understand each team member's role. 
  
Whether you’re a sports fan or not, this one is easy to implement.  
  
Think in the simplest way possible… 
  
What is the game your business is playing?  
  
• How are you winning the game? Do you need to score a certain number of goals, or defend a certain number of goals? 
• How are you scoring goals? Is this when you sign up a new client, or sell a programme?  
• How are you defending? How are you retaining or up-selling your current clients?  
• What position are you playing in? If you’re the business owner, are you on the pitch scoring the goals, or are you the coach telling your team how to play? 
• What position is each member of your team playing in? Are they offence or defence?  
• Does everyone know what position they need to be in? Keep your team bought into the game plan, making sure that they are aware of the impact that they’re making.   
• Are you winning the game well? There’s no point playing a complete offence strategy if you’re losing your defensive game.  
  
Let me know what game you’re playing in the comments. 😊
  
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