Turnover is vanity, profit is sanity

Turnover is vanity, profit is sanity


You’ve probably heard it a million times but I don’t agree with it. Turnover is the perfect measurement of business growth. If you’re focused purely on profit, it may be possible to become more profitable by shrinking your business. You could cut back on staff and reduce your premises, innovation and growth strategies. You’d make more profit, but you’d restrict your growth. As a long-term plan, it sucks

Huge corporations and low margin businesses need to be focussed on profitability, and of course, your business also needs to be profitable. But for the small business entrepreneur wanting to grow, a turnover target is exactly what they need.

Profit is the sanity check that ensures your ventures and endeavours make sense. As long as you have a solid business model that delivers reliable profit, and you have a keen eye on your financial measurements and bottom line, you’re in great shape to chase turnover. For small business growth, that’s sanity not vanity.


BBB, the home of entrepreneurial


BBB takes a completely unique approach to your success. We have tried and tested methodologies, systems and processes that help you take the guesswork out of your success. We are laser-focused on personal development. We are experts in getting you to influence the 95-99% that is getting in the way of your success and we are laser-focused on delivering you excellent results. Check our Success Groups and Mastermind.


No Comments

Post A Comment