You’ve heard it over and over again, and it’s become accepted as conventional business wisdom, but that won’t stop me calling ”Bullshit!” on it.
Of course you need to be working ‘ON’ your business, I don’t have a problem with that. The problem I have
is the not ‘IN’ your business part of this throw-away statement.
It might be the aim of bigger business owners to eventually exit the business, but for most small business owners, if you’re not working ‘IN’ your business, you’re not making money. This is why it’s such a dangerous universal meme. Initially, you will most likely want to be ‘IN’ your business as much as possible, because that’s when you’re earning. Grow your business, achieve some financial success, then you can outsource, hire and start increasing your ‘ON’ business work.
The statement implies that working ‘IN’ your business is somehow not as important as ‘ON’ your business. This can trick smaller business owners into thinking they’re working hard when they’re sitting around thinking shit up, devising marketing strategies or generally fucking about on non-income-generating tasks.
It’s a perfect example of business bullshit that gets bandied about as conventional wisdom, but which can seriously hinder or misdirect a small business owner.
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