Struggling to get sales? 

When sales have dried up, I tell all my members to create a sales target checklist. This is somewhere they can look for sales when they feel like they’re hitting the wall.   
Here are some of the common places where you can look for sales.   

  1. Current Clients - Upselling and cross-selling are effective strategies to increase sales. The goal is to provide more value to your customers whilst increasing your sales. By doing so, you can strengthen your relationships with your existing customers and generate more revenue for your business. 

  1. Past Clients - Reach out to past satisfied clients and see if they have any additional work or projects that you can help them with. By leveraging your existing relationships and providing top-notch service, you not only increase your sales but also build a loyal customer base that can lead to more referrals and repeat business in the long run. 

  1. Current “Live” List - Focus on people who have already shown interest in your services, such as past leads or subscribers. By targeting these individuals with personalised and relevant offers, you can increase your chances of converting them into paying customers, thereby boosting your sales. 

  1. Referrals - Ask your satisfied clients for referrals. For small businesses, referrals are the best strategy for getting good warm leads, as the person doing the referring has already done some filtering and convincing. This leads to higher conversion rates. 

  1. Joint ventures and partners  - Joint ventures and partnerships can be valuable for small businesses as they offer opportunities to collaborate with complementary businesses, leverage each other's strengths, share resources and costs, and access new markets and customers. 

  1. Networking - I am a massive fan of business networking. I built my service business to over £100k on networking alone and ran two networking groups in my local area. It can be a valuable strategy. If done right, it allows you to build relationships, establish credibility, generate referrals, and learn about industry trends from peers and experts in your field. 

  1. Cold Direct sales - Telesales, door knocking and LinkedIn direct messaging are all potential outreach methods to reach new customers and generate sales. These methods require a strategic approach, including researching your target audience, preparing a compelling pitch and following up consistently, and can be effective for businesses that are willing to put in the effort to build relationships and establish trust with potential customers. 

  1. Social Media Activity - Social media is a powerful tool to generate leads and reach new customers. By sharing valuable content and engaging with your audience, you can encourage your ideal audience to take action and visit your website or contact you for more information. A strong brand identity, engaging content, and continuous monitoring and improvement are key to effective social media lead generation. 

  1. Get Creative - Get creative and have fun with lead generation by using methods such as distributing flyers, hosting webinars or speaking at events. These methods require careful planning and execution, but they can be effective for businesses that are willing to try new approaches to reach their target audience and generate leads. 

Where else do you go for sales? 


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