Your Marketing Department
So, Sophie, tell us a bit about who you are and what you do.
I’m all about helping you get control of your marketing. And that is on three levels. The first level is to do with your messaging and your customer persona. Those are absolutely critical to all marketing, and often you’re focused on doing your website, doing any type of marketing, but you don’t focus on your customer or what the messages they want to hear are.
The second is making sure that you’re doing the right marketing for your customers and for your business, and not wasting money.
The third is to be a mentor for any marketing managers that you have within your business. I have huge experience in managing teams and I have a real passion for helping young marketing managers who need a marketing mentor that they can just chat to and get advice from. I’ve been in the business 20 years, so I really want to help those guys.
Tell us, what’s the biggest success that you’ve achieved?
So, there are two areas I always talk about. There’s one of my own business growth, and one within marketing.
The biggest thing for me is helping my clients, and the most exciting thing at the moment has been seeing my clients achieve stuff. It takes a long while to get my marketing working. The strategies that I do can take a year to bed in, and I’m starting to see my clients see real successes. One of my clients has managed to get two really big projects that they wouldn’t have got without this marketing strategy. And another, he launched in May. Okay, it was helped by COVID, but it’s also really, really thrived by having consistent messaging.
But the other one is probably that it’s now a year since I joined BBB, and I have to say that it has been incredible for my business growth. It’s really given me focus. I’ve managed to persuade George that marketing isn’t such a bad thing, which, to me, is a massive achievement. It’s a huge deal. George [Founder of BBB Success Groups] is not a fan of marketing.
No, he actually hates marketing but that has been an absolute blessing because it helps me to understand why people hate marketing and helps me to sell. My business has turned around, and that has been the biggest achievement. I was at the point of needing a job – by the end of this year, my husband will not be talking to me about that!
There’s a lot of pressure, obviously, to bring money in, and running a business is not easy.
Yes. I had two years of not making huge amounts of traction. There was no traction. And this has completely changed everything from a business-owner point of view. I’ve got so much more focus and everything.
Right, so, what’s the biggest challenge that you’ve had to handle this year?
My husband works away, so he’s not here most of the year. And when we had COVID I was on my own, homeschooling, trying to really push a successful business and that in itself was a challenge, trying to juggle everything on my own.
And then I had a breast cancer diagnosis, which just added to things and made things even more complicated, because I was still desperate for the business to work and I wanted to keep my clients.
I had goals and I had something else to focus on apart from thinking, “I’ve got this horrible thing that’s going to happen, and what’s the unknown.” Because I had BBB and the structure behind it, what it also gave me was the ability to think, “Right, okay, I’ve still got targets to meet. How am I going to do that if I have to go through chemotherapy?”
Sophie has set hundreds of goals so far this year and achieved 100% of absolutely everything that she set out to do. It’s been an inspiration to watch.
It’s been a real learning. The breast cancer thing has been there, and I am inspiring people, but you almost feel everyone supporting you, pushing you forwards, going, “Please do it, please do it.” And, you know, it’s made me really like, “Yay!”
For me, BBB works, because it’s a group of people and you learn from everyone. You work with different people. They all have different perspectives. They all come from different businesses. And I’ve always found that, in marketing, having a wider knowledge means you open your mind. And for me, that’s what BBB is really good for.
Your Marketing Department