BUILD THE BUSINESS YOU WANT

HOW TO SHOW CUSTOMERS YOU CARE IN YOUR SMALL business

Your clients and customers that you care about are an integral part of your business and a large portion of your attention and focus should be going on making sure that your clients are taken care of. However, for many small businesses, especially service-based businesses, this focus on the client can detract from all other areas of business, specifically that of sales activity.

We often find businesses massively overdelivering to their clients, making them feel valued, and neglecting the needs of sales for their business. Therefore, our suggestion to you is to explore ways to show your customers you care. But find efficient and effective ways to take care of them.

You should create processes for your customer care and where necessary systemise those processes. You want your clients and customers feel valued and understood, ensuring that they know that they’re important to you and you are there to serve them. The challenge for small business owners is balancing how much care, attention, and time they should give their existing clients, the customers that you care about, whilst also going out and finding the next client.

George Swift
Author : George Swift
Author : George Swift

HOW TO SHOW CUSTOMERS YOU CARE IN YOUR SMALL business

Your clients and customers that you care about are an integral part of your business and a large portion of your attention and focus should be going on making sure that your clients are taken care of. However, for many small businesses, especially service-based businesses, this focus on the client can detract from all other areas of business, specifically that of sales activity.

We often find businesses massively overdelivering to their clients, making them feel valued, and neglecting the needs of sales for their business. Therefore, our suggestion to you is to explore ways to show your customers you care. But find efficient and effective ways to take care of them.

You should create processes for your customer care and where necessary systemise those processes. You want your clients and customers feel valued and understood, ensuring that they know that they’re important to you and you are there to serve them. The challenge for small business owners is balancing how much care, attention, and time they should give their existing clients, the customers that you care about, whilst also going out and finding the next client.

George Swift
Author : George Swift
Author : George Swift

The Importance of Balancing Sales & Retention For Small Businesses

Retention business models are models where fundamentally the business is successful by retaining the clients they have. And sales models are one where typically businesses are successful by winning new business. Of course, you want to do both. But in our opinion, for the vast majority of small businesses, leaning towards the retention model is probably best.

However, you must make sure that you don’t neglect sales activity, because even the best at retention will lose clients, either because you get them to a satisfactory conclusion, the project comes to a natural end, or occasionally because a client decides to leave you for other reasons. You need to make sure that you’ve got sales coming through to replace those clients you lose, whilst you maintain the quality of service and customer care, focusing on excellent customer service, to retain the clients you currently have.

As a business owner, this can sometimes be a tough balancing act. Either with far too much attention on sales and then losing existing clients, or so much attention on retaining current customers, neglecting the sales pipeline. Neither of these creates the successful business that that you want. We as small business owners can give unprecedented levels of customer service care, but mustn’t neglect new client acquisition.

Balancing Customer Service Care

We don’t want to see our customers as numbers, and we certainly don’t want our customers to feel as if they are not important to us. By fostering customer loyalty and nurturing relationships with our loyal customers, we can often compete with bigger businesses. This is achieved by giving personal attention and personal care, which are key to maintaining a loyal customer base. However, you want to go the extra mile in ensuring that you build customer relationships and deliver customer care as efficiently and as effectively as possible, incorporating customer feedback in a way that supports long-term success without neglecting other vital components of your business.

Your clients must be paying you appropriately for the degree of customer care that you provide. Whilst it’s obviously in your best interest to provide great customer service and ensure your customers feel valued, demonstrating through your actions that you genuinely care about your customers, it is equally important that your customers are paying for that high-quality service.

Strategic Pricing: ALIGNING SERVICE QUALITY AND HOW YOU TAKE CARE OF YOUR CUSTOMER WITH CUSTOMER VALUE

If you are giving a five-star service, indicative of great customer service, your customers, who deserve your utmost customer appreciation, must pay you a five-star price. Otherwise, you run the risk of over-delivering and undercharging and any business that falls into that trap is destined to struggle. You cannot sell a business class seat at economy prices, but the economy passenger will always take the free upgrade.

Therefore, it’s always worth balancing the levels of customer care, including enhancing the customer experience, and the quality of your products or services with the price that you are currently charging. By showing customers appreciation and developing a niche digital marketing strategy that targets five-star customers who are willing to pay premium prices for your five-star excellent customer service offering, you make the customer feel valued. This approach not only ensures they keep coming back but also sets a foundation for success.

Balancing Customer Service Care

We don’t want to see our customers as numbers, and we certainly don’t want our customers to feel as if they are not important to us. By fostering customer loyalty and nurturing relationships with our loyal customers, we can often compete with bigger businesses. This is achieved by giving personal attention and personal care, which are key to maintaining a loyal customer base. However, you want to go the extra mile in ensuring that you build customer relationships and deliver customer care as efficiently and as effectively as possible, incorporating customer feedback in a way that supports long-term success without neglecting other vital components of your business.

Your clients must be paying you appropriately for the degree of customer care that you provide. Whilst it’s obviously in your best interest to provide great customer service and ensure your customers feel valued, demonstrating through your actions that you genuinely care about your customers, it is equally important that your customers are paying for that high-quality service.

Strategic Pricing: ALIGNING SERVICE QUALITY AND HOW YOU TAKE CARE OF YOUR CUSTOMER WITH CUSTOMER VALUE

If you are giving a five-star service, indicative of great customer service, your customers, who deserve your utmost customer appreciation, must pay you a five-star price. Otherwise, you run the risk of over-delivering and undercharging and any business that falls into that trap is destined to struggle. You cannot sell a business class seat at economy prices, but the economy passenger will always take the free upgrade.

Therefore, it’s always worth balancing the levels of customer care, including enhancing the customer experience, and the quality of your products or services with the price that you are currently charging. By showing customers appreciation and developing a niche digital marketing strategy that targets five-star customers who are willing to pay premium prices for your five-star excellent customer service offering, you make the customer feel valued. This approach not only ensures they keep coming back but also sets a foundation for success.

Balancing Customer Service Care

We don’t want to see our customers as numbers, and we certainly don’t want our customers to feel as if they are not important to us. By fostering customer loyalty and nurturing relationships with our loyal customers, we can often compete with bigger businesses. This is achieved by giving personal attention and personal care, which are key to maintaining a loyal customer base. However, you want to go the extra mile in ensuring that you build customer relationships and deliver customer care as efficiently and as effectively as possible, incorporating customer feedback in a way that supports long-term success without neglecting other vital components of your business.

Your clients must be paying you appropriately for the degree of customer care that you provide. Whilst it’s obviously in your best interest to provide great customer service and ensure your customers feel valued, demonstrating through your actions that you genuinely care about your customers, it is equally important that your customers are paying for that high-quality service.

Strategic Pricing: ALIGNING SERVICE QUALITY AND HOW YOU TAKE CARE OF YOUR CUSTOMER WITH CUSTOMER VALUE

If you are giving a five-star service, indicative of great customer service, your customers, who deserve your utmost customer appreciation, must pay you a five-star price. Otherwise, you run the risk of over-delivering and undercharging and any business that falls into that trap is destined to struggle. You cannot sell a business class seat at economy prices, but the economy passenger will always take the free upgrade.

Therefore, it’s always worth balancing the levels of customer care, including enhancing the customer experience, and the quality of your products or services with the price that you are currently charging. By showing customers appreciation and developing a niche digital marketing strategy that targets five-star customers who are willing to pay premium prices for your five-star excellent customer service offering, you make the customer feel valued. This approach not only ensures they keep coming back but also sets a foundation for success.

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