Author : George Swift
Menu
Most small businesses struggle to attract new customers and the types that they want. We encourage small businesses to make an important mindset shift early on: instead of passively trying to attract new customers, actively go out and find them. As a business, you showcase the value of what you offer and hope that people will naturally be drawn to your offerings, sparking their curiosity and prompting them to seek more information.
However, this approach typically does not facilitate substantial business growth beyond the initial stages. Moreover, it can cause small businesses to excessively prioritise marketing and content strategies, mistakenly assuming that potential customers will naturally notice their efforts and come to them. In reality, they end up neglecting the crucial task of actively seeking out and attracting new customers, which is what they should be doing.
Most small businesses struggle to attract new customers and the types that they want. We encourage small businesses to make an important mindset shift early on: instead of passively trying to attract new customers, actively go out and find them. As a business, you showcase the value of what you offer and hope that people will naturally be drawn to your offerings, sparking their curiosity and prompting them to seek more information.
However, this approach typically does not facilitate substantial business growth beyond the initial stages. Moreover, it can cause small businesses to excessively prioritise marketing and content strategies, mistakenly assuming that potential customers will naturally notice their efforts and come to them. In reality, they end up neglecting the crucial task of actively seeking out and attracting new customers, which is what they should be doing.
You need to break free from the notion that your job is to market your business using complex marketing and content strategies, hoping that prospective clients will stumble through the metaphorical doors of your shop and express interest in what you offer. Instead, take a proactive approach in the market, actively searching for individuals you want to build relationships with and communicating with potential clients directly.
Think of it as metaphorically knocking on their doors to establish connections. This shift in mindset is essential for most small businesses, albeit one that many resist. To achieve success, you must learn ‘how to get more customers for my business’ by effectively attracting clients to your business.
Remember, you did not set up your business to become a salesperson and you possibly have no interest in becoming one. Unfortunately due to this mindset, most small businesses shy away from sales and hide behind their marketing activity. It is not uncommon to see small business owners invest a significant amount of time and money to avoid even the slightest discomfort associated with sales activity.
Embrace the fact that your business grows when you actively seek out the right and potential customers who genuinely need and want your offerings. Position your products and services to inspire their desire to purchase from you. This paves the way for faster business growth and increased client acquisition among current customers. By appealing to interested and engaged prospective clients, rather than just anyone with a scattergun approach, you expedite your journey toward achieving the success that you are looking for. This strategy helps you attract more clients and attract customers effectively.
To illustrate this, let’s use the analogy of a shop owner trying to attract more customers to their small business. Imagine having a small shop tucked away in a side alley because you cannot afford the high rates and rents of the main high street. You place your A-frame sign outside the shop and hope that the right customer happens to pass by and come in. However, this passive approach is not sufficient to expand your customer base. To succeed, you need to implement a robust marketing strategy that proactively reaches out to potential customers and showcases your products or services.
Instead, picture yourself attracting customers by taking a more active approach. Rather than waiting behind the counter for people to come to you, venture out onto the busy high street with your samples. Seek out your ideal target audience and showcase your high-quality offerings directly in front of them. Then, guide them back to your shop, where you can personally engage with them and talk them through your offering. This approach is especially effective for small business owners looking to promote their products or services.
Before embarking on the task of attracting customers to your business, it is crucial to determine who your ideal clients are by finding your niche and specialising in it. Shift your mindset from a passive belief that existing customers will naturally come to your service-based business when they need your services or that the right people will somehow find you. This proactive approach to brand awareness will help you grow your business. Instead, adopt a sales mindset, and proactively reach out to potential clients who are unaware of your existence. Actively put yourself in front of them in a sales capacity, not a marketing one.
Embrace the fact that your business grows when you actively seek out the right and potential customers who genuinely need and want your offerings. Position your products and services to inspire their desire to purchase from you. This paves the way for faster business growth and increased client acquisition among current customers. By appealing to interested and engaged prospective clients, rather than just anyone with a scattergun approach, you expedite your journey toward achieving the success that you are looking for. This strategy helps you attract more clients and attract customers effectively.
To illustrate this, let’s use the analogy of a shop owner trying to attract more customers to their small business. Imagine having a small shop tucked away in a side alley because you cannot afford the high rates and rents of the main high street. You place your A-frame sign outside the shop and hope that the right customer happens to pass by and come in. However, this passive approach is not sufficient to expand your customer base. To succeed, you need to implement a robust marketing strategy that proactively reaches out to potential customers and showcases your products or services.
Instead, picture yourself attracting customers by taking a more active approach. Rather than waiting behind the counter for people to come to you, venture out onto the busy high street with your samples. Seek out your ideal target audience and showcase your high-quality offerings directly in front of them. Then, guide them back to your shop, where you can personally engage with them and talk them through your offering. This approach is especially effective for small business owners looking to promote their products or services.
Before embarking on the task of attracting customers to your business, it is crucial to determine who your ideal clients are by finding your niche and specialising in it. Shift your mindset from a passive belief that existing customers will naturally come to your service-based business when they need your services or that the right people will somehow find you. This proactive approach to brand awareness will help you grow your business. Instead, adopt a sales mindset, and proactively reach out to potential clients who are unaware of your existence. Actively put yourself in front of them in a sales capacity, not a marketing one.
Embrace the fact that your business grows when you actively seek out the right and potential customers who genuinely need and want your offerings. Position your products and services to inspire their desire to purchase from you. This paves the way for faster business growth and increased client acquisition among current customers. By appealing to interested and engaged prospective clients, rather than just anyone with a scattergun approach, you expedite your journey toward achieving the success that you are looking for. This strategy helps you attract more clients and attract customers effectively.
To illustrate this, let’s use the analogy of a shop owner trying to attract more customers to their small business. Imagine having a small shop tucked away in a side alley because you cannot afford the high rates and rents of the main high street. You place your A-frame sign outside the shop and hope that the right customer happens to pass by and come in. However, this passive approach is not sufficient to expand your customer base. To succeed, you need to implement a robust marketing strategy that proactively reaches out to potential customers and showcases your products or services.
Instead, picture yourself attracting customers by taking a more active approach. Rather than waiting behind the counter for people to come to you, venture out onto the busy high street with your samples. Seek out your ideal target audience and showcase your high-quality offerings directly in front of them. Then, guide them back to your shop, where you can personally engage with them and talk them through your offering. This approach is especially effective for small business owners looking to promote their products or services.
Before embarking on the task of attracting customers to your business, it is crucial to determine who your ideal clients are by finding your niche and specialising in it. Shift your mindset from a passive belief that existing customers will naturally come to your service-based business when they need your services or that the right people will somehow find you. This proactive approach to brand awareness will help you grow your business. Instead, adopt a sales mindset, and proactively reach out to potential clients who are unaware of your existence. Actively put yourself in front of them in a sales capacity, not a marketing one.
Shift your focus towards sales. Engage in meaningful sales conversations to drive your business forward. Your next focus should be lead generation, use marketing as a supportive tool to fulfil the number of leads you require. Many small businesses tend to overemphasise marketing while neglecting sales. Adopt a sales-first mindset instead. By leading with sales and utilising marketing to complement your sales efforts, you achieve a healthy balance in your business. The transition from a marketing-centric approach that hopefully attracts new clients to a sales-focused approach that ensures your success. Embracing this shift will accelerate your path to attracting customers and targeting your audience, achieving your goals and success.
Shift your focus towards sales. Engage in meaningful sales conversations to drive your business forward. Your next focus should be lead generation, use marketing as a supportive tool to fulfil the number of leads you require. Many small businesses tend to overemphasise marketing while neglecting sales. Adopt a sales-first mindset instead. By leading with sales and utilising marketing to complement your sales efforts, you achieve a healthy balance in your business. The transition from a marketing-centric approach that hopefully attracts new clients to a sales-focused approach that ensures your success. Embracing this shift will accelerate your path to attracting customers and targeting your audience, achieving your goals and success.
Find out how to successfully launch your service-based business.
Our friendly team is ready to help right now, so don’t struggle in silence.
Be the first to receive our proven, practical business-building know-how and fresh business insights delivered straight to your inbox.
Everything we share is designed to help you grow your service-based business.
