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Half arsed about results

Transcript

Hi, George Swift here from Bigger Brighter Bolder.

I want to share with you an old meme. Half arsed about results. It has old branding on it and everything, but I want to share the message with you, because I think it's actually as poignant today as it was when I wrote this, maybe five years ago.

“Our soft and safe lifestyle has made it okay to be half-arsed about results. In the animal kingdom, nothing less than 100% will do.”

The point is illustrated there by this beautiful, majestic lion. And whilst the lion is an apex predator, top of the food chain, the king of the jungle, you can see by the scars on his face that it's not being plain sailing for him.

The truth of the matter is, whilst I'm truly grateful for my ancestors, for creating a society where it is quite safe and it is quite comfortable, and we don't really have to fight for our life very often anymore, the downside of that, of course, is we've lost our bite. We've lost our claws. We've lost our edge.

We've lost that ability to really apply ourselves, to really go all in on things. And we start to feel a little bit tired and we start to feel a little bit of discomfort - a bit of pain, a bit of rejection. It's not life and death anymore. So it doesn't matter. I'll do it tomorrow. I'll do it later. Maybe I'll never get round to it…

And the truth of the matter is, for most people, we never truly achieve what we could achieve in life, in business, in any area of life, because we never truly tap into our full reserves. We are ticking over.

I know you might be working hard, and all that. I get that. I'm not trying to insult anyone. But there's always another level.

If you imagine the lion, where the lion goes out and hunts, for example. He must bring one hundred percent. And I know lions don't hunt, the females hunt, but you know, when a lion has to defend his pride, for example, against another male lion, he can't go in half-arsed, he can't go in there and just say, “Oh, I'll just do enough. I'll see how I get on.” He has to bring one hundred percent of what he's got.

The females, when they go out and hunt, they can't get out and say, “I'll try and catch that gazelle. I'll try and feed my children.”

It's like, I have to do everything I need to do. Right?

If you watched the programmes, you'll see they put their own life on the line in order to feed themselves and to feed their children. And, whilst I'm grateful I don't live in that world, I'm grateful you don't have to live in that world - and I really do hope that we don't find ourselves very often in that situation where we really feel like we're fighting for our life - the truth of the matter is, the more comfortable we get in business, the more comfortable we get in life - and even if you're struggling a little bit, trust me, compared to the lion, compared to the animal kingdom, our ancestry, life is still really comfortable - even if you're finding it a bit of a trawl right now, and a bit of a struggle and challenging, the truth of the matter is, we've lost our ability or we've lost that conditioning.

We've lost the habit of really tapping into everything to bring what we've got in order to really see what we're capable of. And therefore, obviously, getting the results in return.

So, this meme, once again, I'll share it with you… “Our soft and safe lifestyle has made it okay to be half-arsed about results.”

There's no real trade-off. If I give it a go and it doesn't work, it doesn't really matter anymore. And what that does is breed some really bad habits. In the animal kingdom, in our own ancestry, going back to our own evolutionary origins, nothing less than 100% will do. If we can bring a little bit more of what we've got each day, maybe not even thinking a hundred percent - maybe that's not practical to think we're going to be a hundred percent all the time - but if we start to increasingly bring more of what we've got, more of our resolve, more of our fight, more of our bite to what we're doing, we will get bigger and greater results.

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