BUILD THE BUSINESS YOU WANT

[Episode 248] – Bad Money Pushes Out Good Money – Podcast

Is it time to upgrade your client base?

Maybe you can’t charge what you’d want to. Maybe you’re working harder than you should be. Maybe, you’re taking on too many projects or clients that don’t inspire you. Whatever the reason you need an upgrade. Holding onto a client base or individuals that don’t deliver what you need is getting in the way of you winning your perfect customers.

In this episode, I explain how you might not be able to turn the tap off of your ‘old’ client base completely but that you need to be able to say “No” at the appropriate times to free you up to take your business to the next level. Last year’s good clients may well become next years bad ones. Nothing to do with them, but because as you evolve as a business, so might your client base need to. Many business owners hold on so tight to “bad” money, there’s no opportunity to grab the “good”.

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