I’m hearing this a lot right now. And whilst it might feel true, it’s not.

There’s no question things are getting tougher out there for many small businesses. There’s no question that for many businesses, opportunities are thinner on the ground. There is no question that people are being more cautious about where they spend their money.

However, people are spending money and will continue to do so. If your experience is they’re not spending it with you, it’s because you and what you do, are not high on their priority list. Your customers, just like you, are evaluating their list of priorities. The uncertainty in the marketplace and its future means that more and more people, yourself probably included, are being more mindful of their money.

In this episode, I talk about the importance of consulting and educating your client-base and prospects to demonstrate how you and your products or services are still relevant to their current objectives and priorities.

In a booming economy, we are afforded the luxury of being lazy with our positioning and sales. In tougher times, we need to level-up our game.