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Communication is everything in small business, so you need to figure out what kind of client you’re talking to fast so that you can meet their needs.
The sophisticated client is someone who really understands their problem and has a clear idea of what outcome they want.
You can walk this kind of client through your process and demonstrate why you’re the best option.
The unsophisticated client is in pain. They don’t always know what’s causing that pain so telling them about the great outcomes you can give them isn’t going to help.
What they need is for you to talk about their pain and how you can help them make the transformation.
We all have both sophisticated and unsophisticated clients.
The trick is to know how to communicate with that person in the best way so that they know the value you bring.
You can read more tips on how to truly understand your client in the blog here:
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