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  Don’t be lazy by setting your prices solely on the market, positioning your service or products somewhere around the middle, where they’re cheaper than some and more expensive than others. Pricing is a fundamental part of your business model and strategy. Get it right and you’ll...

  We’re increasingly living in an unsubstantiated ”Hell yeah, you can be anything” world. And whilst I love a bit of whoop-whoop, in the real world, most small businesses don’t even reach 6-figures (£100K) in annual revenue. So, let’s get real for a moment. It’s rare to...