BUILD THE BUSINESS YOU WANT

Automating Your Small BUSINESS

As a small service-based business, your time is your money. You want to focus your time on delivering your services, after all, that’s what you get paid for. You also want to put as much time as possible into your sales activities. However, if you’re like many small service businesses, you are pulled from pillar to post and rarely get to work on your own agenda.

George Swift
Author : George Swift
Author : George Swift

Automating Your Small BUSINESS

As a small service-based business, your time is your money. You want to focus your time on delivering your services, after all, that’s what you get paid for. You also want to put as much time as possible into your sales activities. However, if you’re like many small service businesses, you are pulled from pillar to post and rarely get to work on your own agenda.

George Swift
Author : George Swift
Author : George Swift

Efficiency and Effectiveness

Efficient and effective businesses don’t happen by accident – their owners built them that way. These businesses are streamlined and productive, with little in the way of chaos and catastrophe. They are the envy of the average business owner, running around like a headless chicken from one task to the next and back to the first again. But what sits behind the cool calm exteriors of these businesses?

Processes and Automation

Do not jump into automation without first creating processes. I see many business owners trying to leverage technology without really knowing what they want it to do for them. It might not be practical to automate your business, but you’ll still want reliable, performing processes, so start there.

Efficiency and Effectiveness

Efficient and effective businesses don’t happen by accident – their owners built them that way. These businesses are streamlined and productive, with little in the way of chaos and catastrophe. They are the envy of the average business owner, running around like a headless chicken from one task to the next and back to the first again. But what sits behind the cool calm exteriors of these businesses?

Processes and Automation

Do not jump into automation without first creating processes. I see many business owners trying to leverage technology without really knowing what they want it to do for them. It might not be practical to automate your business, but you’ll still want reliable, performing processes, so start there.

1 Create effective processes

A process is a repeatable way of achieving predictable results. It should be as simple as possible whilst not cutting corners. It should be effective every time. Either you or someone else should be able to follow the process each time and get the expected result. This streamlines the operation and saves time, initially, whilst providing the foundations for when you want to scale your business.

2 Automation

Once you have proven and effective processes, you can start looking for suitable software and technology to leverage greater time-saving. Having the processes ironed out before implementing these solutions allows you to make the best use of that technology and implement it in the simplest of ways. If you can’t create a process that delivers repeatable results, it’s not ready for automation. Moreover, it’s essential to strike a balance between working on or in your business, ensuring that the automation aligns with your overall business goals and strategies.

1 Create effective processes

A process is a repeatable way of achieving predictable results. It should be as simple as possible whilst not cutting corners. It should be effective every time. Either you or someone else should be able to follow the process each time and get the expected result. This streamlines the operation and saves time, initially, whilst providing the foundations for when you want to scale your business.

2 Automation

Once you have proven and effective processes, you can start looking for suitable software and technology to leverage greater time-saving. Having the processes ironed out before implementing these solutions allows you to make the best use of that technology and implement it in the simplest of ways. If you can’t create a process that delivers repeatable results, it’s not ready for automation. Moreover, it’s essential to strike a balance between working on or in your business, ensuring that the automation aligns with your overall business goals and strategies.

Think Analogue, Implement Digital

I’m an old-school kind of guy. I prefer cogs and springs over LCD screens and microchips. Digital solutions for automation can be a powerful tool but will never compensate for a poorly thought out and unproven process. Always get the process right first. For example, if you’re hoping to automate customer care, first work out the step-by-step process of providing that customer care and then understand why it works. Then you can start to implement technology to automate some, or all, of that process.

Where Would Automation Work Best For Me?

Look at your business as it is today and gain visibility of the tasks and operations you repeat regularly, especially those that are time-consuming and don’t require much creativity. Do you follow similar steps to get the desired result? If not, could you follow similar steps to get the result? Areas of business where you find yourself spending lots of time, consistently repeating similar tasks in similar ways, are obvious places to start looking at implementing automation. If you can free up time from performing these non-creative, unskilled functions and put it into more financially rewarding tasks such as sales, lead generation and high-end delivery, you’ll be leveraging your time better and taking your business to the next level.

Think Analogue, Implement Digital

I’m an old-school kind of guy. I prefer cogs and springs over LCD screens and microchips. Digital solutions for automation can be a powerful tool but will never compensate for a poorly thought out and unproven process. Always get the process right first. For example, if you’re hoping to automate customer care, first work out the step-by-step process of providing that customer care and then understand why it works. Then you can start to implement technology to automate some, or all, of that process.

Where Would Automation Work Best For Me?

Look at your business as it is today and gain visibility of the tasks and operations you repeat regularly, especially those that are time-consuming and don’t require much creativity. Do you follow similar steps to get the desired result? If not, could you follow similar steps to get the result? Areas of business where you find yourself spending lots of time, consistently repeating similar tasks in similar ways, are obvious places to start looking at implementing automation. If you can free up time from performing these non-creative, unskilled functions and put it into more financially rewarding tasks such as sales, lead generation and high-end delivery, you’ll be leveraging your time better and taking your business to the next level.

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